ASUS Laptops Selling in Staples - Gaining Market Share
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Today, I went to Staples to check out some stuff. Right at the entrance, they have put large ASUS banners. I was surprised and rushed into the store to see what ASUS products they are selling. I saw that they have the ASUS F8SN-X1, M51SN-X1, as well as the Eee PC 4G version available for display.
The F8SN-X1is a 14″ laptop with 3GB of RAM, 320GB of hard drive, running with Intel Core 2 Duo T5450 CPU. It is selling for $1079 at Staples. The M51SN-X1 has a very similar specification as F8SN-X1, it’s just that it is 15″ wide screen and selling for $1097. The Eee PC is selling at the stand price at $399.
Marketing Strategy
With Staples selling ASUS branded laptops, I can see that ASUS is really pushing its brand to fight for the market share against other big brands such as HP, Dell and Acer. The prices of the systems above are very competitive. When I was having my own computer retail business, ASUS has been always the most aggressive company to promote their products. Every month, we received their promotional materials such as catalogues, banners, stickers, display boxes,and so on. From time to time, their sales representative would come to our store to explain their newest products and help us in promoting ASUS products. No other companies have done such marketing strategy with us.
I still remember over a year ago that ASUS was talking with Gigabyte about the possibility of a merge. The outcome of that would be the lost of the ASUS brand. However, it now doesn’t seem that ASUS is thinking merging again.
Why ASUS?
Why do I like ASUS so much? You may want to check out my reasons here. Another reason I want to add is that ASUS is now providing one-year accidental damage warranty. So if you have spilled your coffee on your ASUS laptop, or dropped it on the ground, ASUS will replace a new one for you.
More ASUS
I can foresee that ASUS will be a major laptop brand in the next couple years. We maybe able to see more ASUS branded products selling in large electronic stores in Canada such as Staples and Futureshop. Another possibility is that we may have an ASUS store in the near future, just like the Sony store.
Intel Pentium Dual Core T2080 1.73Ghz processor


I had a customer complaining about his weak wireless signal at home. His wireless router was located on the first floor and he was using his desktop PC on the 3rd floor. Unfortunately, he could not relocate the wireless router to a place closer to his desktop to get a better connection. Therefore, I suggested him to try the powerline ethernet adapters.
I have been promoting ASUS laptops in my store extensively. One reason is because of its quality. Comparing to other brands, most of the time when a customer brings in a notebook for repair, it is very seldom an ASUS notebook. It could be that there are less ASUS users out there but it can also be ASUS technical support team are doing well on their part.


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